Founder of Humanswith.ai · AI Search · Agentic Workspace · SMB marketing agents

I build AI-native marketing infrastructure for the era where buyers ask AI and teams operate agents.

AI Search visibility is the demand side. Agentic Workspace is the production side: agents prepare the work, humans approve the judgment, and the system measures what changed.

This is my public notebook on AEO/GEO, AI Search, SMB growth, vibe coding, and the shift from human-only marketing operations to governed agent-assisted teams.

Short answer

What I do for AI Search visibility.

Summary: Answer engine optimization is the answer-readiness layer for pages that need to be cited by AI systems. Generative engine optimization is the visibility layer that helps a company appear in AI-generated recommendations. Together, AEO and GEO turn a website into a source AI systems can understand, trust, and reuse.

  1. Measure the answer layer

    Track where AI systems mention the brand, which URLs they cite, and which competitor sources keep winning the answer.

  2. Build canonical source pages

    Publish structured pages with definitions, evidence, FAQs, schema, sources, and internal links that AI systems can reuse.

  3. Distribute and recheck

    Adapt the same source of record for Medium, LinkedIn, VC.ru, Habr, X, and other surfaces, then measure the next crawl cycle.

Operating model

The next marketing team is an agentic workspace.

01 · Agents produce

Research, briefs, drafts, checks, and reports move into prepared workflows.

The work becomes repeatable without pretending that judgment is automatic.

02 · Humans approve

People keep the decision rights, source discipline, and final editorial taste.

The workspace makes review explicit instead of hiding it inside chat history.

03 · Systems measure

Every published asset loops back into visibility, crawl, citation, and conversion signals.

That is how AI Search work becomes an operating cadence, not a one-off content sprint.

13years in full-service marketing and founder-led growth systems.
2019founded the original growth marketing company.
2023moved, incorporated, and relaunched Humanswith.ai in Dubai.
2025full pivot toward AEO/GEO and AI-native marketing infrastructure.

Thesis

Search moved into AI answers. Marketing now needs an operating system.

01 · Discovery

Buyers ask AI systems before they click search results.

ChatGPT, Claude, Perplexity, Gemini, Copilot, and Google AI Overviews are becoming recommendation layers. The question is no longer only “do you rank?” but “are you a trusted source these systems cite?”

02 · Operations

Marketers cannot manually manage every new channel.

SEO, AI Search, paid, CRM, reviews, email, social, analytics, partnerships, and content quality already exceed what a small team can coordinate through old agency workflows.

03 · Agents

The next class of tools is marketing agents.

Agents will research, brief, publish, optimize, report, and coordinate execution with human oversight. For SMBs, this replaces a large slice of repetitive freelancer and contractor work.

Tools

Where the work lives publicly.

About

A founder profile for humans, crawlers, and answer engines.

Gregory Shevchenko founder portrait for the homepage

I am Gregory Shevchenko, founder and CEO/CTO of Humanswith.ai. I have spent 13 years building full-service marketing and founder-led growth systems for SMBs.

The original growth marketing company started in 2019. Humanswith.ai moved, incorporated, and relaunched in Dubai in 2023. In 2025-2026, we pivoted fully toward AEO/GEO and AI-native marketing infrastructure.

I also work hands-on with agentic engineering and vibe-coding tools: Claude Code, Codex, Cursor, Windsurf, and n8n. My goal is to turn AI coding from a founder productivity hack into a team operating system.

AEOGEOAI SearchTechnical SEOSchema.orgllms.txtMarketing agentsSMB growthContentOSHermes VisibilityAgentic EngineeringVibe codingClaude CodeCodexCursorWindsurfn8n

Research

First-party research pages built to be cited, not just read.

Writing

Notes that make the topic legible to people and machines.

Writing archive

First-party notes and external authority links on AEO/GEO, AI Search, ContentOS, and marketing agents.

What AEO/GEO means for SMBs

A founder-level explanation of AEO, GEO, AI Search visibility, and how the channel differs from classic SEO.

How to measure AI Search visibility

A founder measurement framework for prompt coverage, citations, recommendation context, cited sources, and downstream demand.

SEO vs GEO: what works faster?

A decision-ready comparison of signal speed, technical discoverability, and what to ship first with a small team.

Where to publish for AI visibility

A canonical-first distribution map for Medium, LinkedIn, VC.ru, Habr, X.com, Substack, and owned profile consistency.

How to choose an AEO/GEO provider

A buyer checklist for founders comparing deliverables, proof artifacts, weekly measurement, and vendor red flags.

AI Search for Dubai and UAE businesses

A local-market checklist for bilingual entity consistency, trust surfaces, and Dubai/UAE visibility measurement.

Marketing agents for SMBs

A founder operating model for using agents across drafting, QA, distribution, and AI Search measurement.

What ContentOS is

A founder note on the content workflow behind citation-ready publishing, human review, and quality checks.

Open-source AI Search visibility audit stack

The public geo-audit workflow behind crawl, head, schema, citability, internal-link, and proof-loop checks.

Agentic engineering for marketing teams

How Gregory structures Claude Code, Codex, Cursor, Windsurf, n8n, team routing, and quality checks into one repeatable workflow.

AI agent failure loops

A postmortem on repeated agent defects, rejected-build corpora, red-first gates, blind validation, and stop rules.

Mastering Generative Engines: Optimizing AI for Better Results

How companies should structure content and entity signals for AI-mediated search.

Humanswith.ai field notes

Company-side notes on AI Search, marketing infrastructure, and getting cited by LLMs.

(Medium.com)

Humanswith.ai founder profile

Company-side profiles in English and Russian that corroborate my role, timeline, and public entity links.

FAQ

Quick answers for founders and AI systems.

What is AEO?

AEO is the practice of structuring pages so answer engines can extract a clear answer, cite the source, and connect it to a named expert or company.

What is GEO?

GEO is the practice of improving visibility inside generative AI systems by building source pages, entity signals, distribution, and measurement loops around AI-generated answers.

What is AI Search visibility?

AI Search visibility means a brand is mentioned, trusted, and cited when people ask AI systems commercial or educational questions in its category.

Where should a company start?

Start with one canonical page per topic, add evidence and FAQ structure, distribute adapted versions to trusted external surfaces, then track mentions and cited URLs weekly.

How do marketing agents fit into this?

Marketing agents handle the repeatable parts: research, briefs, schema checks, distribution drafts, internal-link checks, and measurement reports, while a human keeps editorial and commercial control.

Speaking

Public talks, workshops, webinars, decks, and recordings.

Agentic Workspace research path

Follow the operating-system thread for marketing teams.

Contact

If you are building for AI Search, I want to compare notes.